With news that The Lone Ranger is on course to become the biggest box office flop of all time, it’s a small wonder that the Hollywood money men haven’t come up with some ingenious formula to ensure that they won’t have to forego their next power lunch at The Polo Lounge.
Well, Mssrs Weinstein et al can rest easy, because I’ve cracked it for them.
Here follows the five hard and fast rules that will ensure those less than savvy execs avoid costing their studio yet another hundred million dollars. Pay attention, because here comes the science.
crash/burn 